A pioneer in the wellness industry, Aman has always delivered a holistic and integrative wellness experience, designed to take care of mind, body and spirit. The brand has introduced one of the world’s greatest athletes ever, Novak Djokovic, as its first global wellness advisor.
Entering a multi-year partnership, Djokovic will bring his decades of success to the fore, enhancing Aman’s guest wellness offering through exclusively designed programmes and events that draw on his mental and physical well-being experience both on and off the court. In addition, he will have an adversarial role with Aman Essentials, specifically focusing on future product development and extensions of the brand, as relates to well-being.
The winner of the most Grand Slam titles in the history of men’s tennis, Djokovic has consistently demonstrated his dominance in the sport on an international stage. His relentless pursuit of excellence, mental resilience and exceptional skill set him apart as a true icon of the sport. A world record holder for the greatest number of weeks at World Number 1, his journey extends far beyond tennis success with his dedication to fitness, innovative training techniques and strategic play having inspired countless athletes worldwide, bringing a new dimension to the game. Most recently, he achieved a career "Golden Slam" by winning the Olympic Gold Medal at the Paris 2024 Games.
The partnership with Aman will grow and develop year on year, with early plans across the brand’s properties including (but not limited to); special events for Aman Club and Residence owners; annual hosted wellness retreats; and specially curated programmes available to guests year-round.
“To remain competitive at the highest level, over an extended time period, demands far more than skill,” shared Djokovic. “Over the years, I have cultivated a comprehensive daily wellness routine, combining mental health, nutrition and fitness, that has enabled me to achieve sustained success both on the global stage and in my personal life. Sharing those learnings with Aman guests will be both a privilege and a pleasure.”
This partnership follows the appointment of Maria Sharapova as an Aman Global Wellness Ambassador in 2023. As part of wellness programming, Sharapova is set to host "Building Resilience: A Maria Sharapova Retreat" at Amanzoe in Greece from Sept 23-26.
