ICONSIAM, the global landmark along the Chao Phraya River—a joint venture between Siam Piwat, Charoen Pokphand Group (CP), and Magnolia Quality Development Corporation (MQDC)—reaffirms its status as a premier destination that showcases the best of Thailand to the world. By hosting the spectacular "Amazing Thailand Countdown 2025," ICONSIAM aims to enhance Thailand’s global reputation, positioning the country as a countdown destination that captivates audiences worldwide. This countdown phenomenon promises to deliver Thailand’s and the world’s most impressive celebration, featuring the longest fireworks display along the Chao Phraya River, the debut solo performance by “Lisa Lalisa Manobal” (a global Thai icon), and a lineup of top-rated local and international artists. With an anticipated global audience of over 30 million, the "Amazing Thailand Countdown 2025" at ICONSIAM is set to significantly boost Thailand's economy. Scheduled for 29-31 December 2024, this three-day celebration is expected to position Thailand among the world’s top five countdown destinations, already drawing attention from international media and key opinion leaders who will broadcast this spectacular event worldwide.
Mrs Chadatip Chutrakul, CEO of Siam Piwat Group, stated, “ICONSIAM was born from a vision to celebrate Thailand’s rich heritage and pride, showcasing the country’s multi-faceted identity through a blend of traditional elegance and contemporary sophistication. It brings together the best of Thailand and the world in one extraordinary destination. ICONSIAM is truly a global destination, instilling pride in Thai people, preserving and presenting ‘Thainess’ for future generations, while also enchanting international visitors. The 'Amazing Thailand Countdown 2025' reaffirms ICONSIAM's commitment to presenting the best of Thailand to the world, fulfilling our original vision.”
Mr Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., highlighted that ICONSIAM, in partnership with public and private sectors—including the Tourism Authority of Thailand, Bangkok Metropolitan Administration, Thai Chamber of Commerce, and leading partners such as Charoen Pokphand Group, True Corporation Public Co., Ltd., KASIKORNBANK, and Toyota Motor Thailand Co., Ltd., along with other hotel and community partners along the Chao Phraya River—has joined forces to create an unparalleled countdown experience. This spectacular celebration along the river will feature “Lisa Lalisa Manobal,” a world-renowned rapper, singer, dancer, and style icon, whose performance will showcase Thailand's unique charm and talent, leaving a lasting global impression.
Boosting Tourism with Thailand's Most Spectacular Countdown
ICONSIAM is poised to make a substantial contribution to Thailand’s economic growth, particularly in tourism. Highlights include the longest eco-friendly fireworks display, stretching over 1,400 metres along the Chao Phraya River, and outstanding performances by renowned Thai and international artists. We anticipate an audience of over 30 million, both in person and via live broadcasts nationwide and worldwide. This year’s event has already drawn significant interest from international media and KOLs who plan to cover the event live. We are confident that Thailand's countdown event will soon rank among the world’s top five countdown destinations.
“Join us for the 'Amazing Thailand Countdown 2025' as we celebrate the very best of Thailand and the world. This countdown will be the most spectacular celebration Thailand has ever witnessed, reinforcing our country’s status as a top global destination,” Mr Supoj concluded.
Ms Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, commented, “The Ministry of Tourism and Sports, through the Tourism Authority of Thailand (TAT), has been actively collaborating with the Ministry of Culture, Bangkok Metropolitan Administration, and numerous public and private sector partners to elevate Thailand's profile as a world-class event hub. By transforming traditional Thai festivals into global attractions and drawing in international music and sports events, we aim to extend tourists' stays, increase tourism spending, and stimulate economic growth.
Thailand’s strong tourism sector, strengthened by robust private sector partnerships, has earned the prestigious 'Destination of the Year 2025' award from Travel + Leisure. The Amazing Thailand Countdown 2025 at ICONSIAM exemplifies this global recognition. This world-class event, a product of robust public-private collaboration, reinforces Thailand’s position as a premier countdown destination. TAT extends our gratitude to ICONSIAM and all partners for their invaluable contributions to this achievement.”
Sanon Wangsrangboon, Deputy Governor of Bangkok, added, “The Bangkok Metropolitan Administration (BMA) is committed to establishing a creative and cultural hub to drive sustainable economic growth. While the government plays a vital role in facilitating various initiatives, the private sector is truly the driving force behind these successful projects. The collaboration between public and private sectors is critical to the city’s economic development. The Amazing Thailand Countdown at ICONSIAM is a globally renowned event, attracting both domestic and international tourists, and boosting Bangkok’s tourism, particularly during the year-end high season. As a partner in this event, the BMA prioritises public safety and has deployed fire engines, fireboats, and personnel to ensure swift response in emergencies. This allows everyone to celebrate safely and happily during the festive season.”
Driving Tourism Growth Through Unforgettable Countdown Experiences
Dr Kitsana Vachekrilas, Secretary General of the Thai Chamber of Commerce and Board of Trade of Thailand, shared, “Thailand is renowned as a top tourist destination, particularly during the year-end holiday season. This period is essential for the tourism industry, generating substantial revenue and economic benefits. The TAT projects a 20% rise in international arrivals, reaching approximately 12 million visitors and generating 652,826 million baht in revenue in the last four months of this year, reflecting a 29% increase. This underscores the vast potential of Thailand's tourism industry. The Thai Chamber of Commerce is committed to collaborating with all sectors to ensure the success of the Amazing Thailand Countdown 2025, creating unforgettable experiences for visitors and showcasing Thailand's capabilities in hosting world-class events. This will boost economic confidence and support SME growth along the Chao Phraya River.”
Cdr Parinya Ruckwatin, RTN., Chairman of the Chao Phraya River Tourism Association, noted, “The Amazing Thailand Countdown 2025 is set to be our largest and most impressive celebration to date, drawing visitors from around the world. This year, businesses along the Chao Phraya River, including hotels and restaurants, have made extensive preparations to welcome both domestic and international tourists, enhancing safety measures to ensure a world-class experience. The association anticipates an overall revenue increase of more than 75% for businesses along the river during this festive season, with a projected growth exceeding 100% on countdown night.”
Mr Apichart Patcharapinyopong, Chairman of the Thai Boats Association, highlighted, “This festive season has seen a remarkable increase in activity, especially with the arrival of the Amazing Thailand Countdown 2025. This celebration is driving a 30% rise in river traffic, boosting ferry and tour boat operators' revenue by over 40 million baht. To manage the expected surge in passengers along the Chao Phraya River, ferry services at ICONSIAM have been extended until 3:00 AM on countdown night to ease traffic congestion and provide visitors with greater convenience.”
Mr Kriengsak Suvorapamaneesawat, Head of Global Partnership Management at Siam Piwat Company Limited, also announced, “To continuously offer extraordinary experiences, global visitors to ICONSIAM's Amazing Thailand Countdown 2025 are in for a triple treat of exclusive privileges with the ONESIAM Global Visitor Card. Benefits include discounts of up to 30% at top participating brands, 5% off at Siam Takashimaya and Dear Tummy supermarket, complimentary Wi-Fi, and access to the Tourist Lounge. The card also provides unique perks through partnerships with leading airlines, hotels, and tour operators, along with exclusive offers on dining, attractions, and shopping across the Siam Piwat ecosystem, both in Thailand and internationally. Additionally, the first 500 cardholders who spend a minimum of 6,000 THB will receive ICONCRAFT mementos—a tribute to innovative crafts by Thai artisans and communities.”
The Ultimate Countdown Phenomenon: Celebrating the Best of Thailand and the World
Mr Supoj highlighted this year’s extraordinary offerings, “ICONSIAM welcomes the New Year with the spectacular Amazing Thailand Countdown 2025. Three standout highlights include:
- Global Thai-conic Fireworks Celebration: Witness 1,400 metres of eco-friendly fireworks along the Chao Phraya River, blending innovative techniques led by an award-winning Japanese fireworks director and Thailand’s finest creative talents. This dazzling display, themed ‘Celebrating the Everlasting Legacy of Siam,’ captures the essence of Thailand’s rich heritage and wisdom.
- Global Thai-conic Captivating Hero: Experience a highlight performance by “Lisa Lalisa Manobal,” the globally celebrated Thai rapper, singer, dancer, and style icon, who will inspire audiences worldwide from a breathtaking stage along the Chao Phraya River.
- Global Thai-conic Entertainment Showcase: Enjoy three days of world-class entertainment featuring over 60 top Thai and international artists, including ATLAS, BUS Because of You I Shine, 4EVE, Jeff Satur, Milli, NONT TANONT, PP-Billkin, Peck Palitchoke, PROXIE, ZeeNuNew Kongthap Peak, PIT BABE the Series, and Chinese icon Wei Zhe Ming, delivering an unforgettable New Year’s celebration along the iconic Chao Phraya curve.
“To place Thailand in the global spotlight this New Year, ICONSIAM has partnered with public and private sectors to bring ‘The Grandest Celebration Showcasing the Best of Thailand and the World.’ The Amazing Thailand Countdown 2025 promises to be Thailand’s most spectacular year-end event, featuring eco-friendly fireworks and a world-class entertainment extravaganza with renowned Thai and international artists. This celebration reaffirms ICONSIAM’s commitment to uniting the best of Thailand with the best of the world,” Mr Supoj emphasised.
Join us for the unforgettable Amazing Thailand Countdown 2025 at ICONSIAM from 29–31 December 2024, at River Park, ICONSIAM, or watch live broadcasts on 15 channels, including Thairath TV 32HD, ONE31, GMM25, TNN16, and Facebook LIVE via Thairath online, Daily News online, Khao Sod, Matichon, Feed, TNN, Nation TV, one31, PPTV HD 36 from 11:00 PM onwards, with Facebook and YouTube Live via ICONSIAM from 6:00 PM onwards.
Public attendees can reach ICONSIAM by car, bus, ferry, and BTS Skytrain (Silom Line to Krung Thon Buri, connecting to the Gold Line at Charoen Nakhon Station for easy access to ICONSIAM). For further inquiries, visit www.iconsiam.com or follow ICONSIAM on Facebook.