As global supply chains continue to face disruptions and growing customer expectations, the need for digital transformation in logistics has never been more urgent. In response, Betagro Public Company Limited, Thailand’s leading integrated food company, has selected Blue Yonder to lead the digital transformation of its transportation operations. Betagro will implement Blue Yonder’s transportation management solutions, which will be carried out by Blue Yonder Professional Services.
Betagro, Thailand’s leading integrated food company, operates across the entire food value chain—from animal feed and pharmaceuticals to livestock, poultry, eggs, processed foods, pet food, and food distribution. With production and distribution networks spanning every region of Thailand, Betagro also exports its products to key international markets and neighbouring countries across Asia.
As part of its Cost Transformation Program, Betagro sought a solution to reduce its logistics and transportation costs. Blue Yonder’s comprehensive expertise in the “farm-to-fork” supply chain and its strong experience in agriculture and food processing made it the ideal choice for Betagro’s needs.
With Blue Yonder’s transportation management solutions, Betagro will leverage new capabilities and expects to achieve the following benefits:
- Significantly reduced transportation and logistics costs
- Near real-time, end-to-end visibility across its operations
- Greater agility and responsiveness in a dynamic market
- Improved scalability for future growth
“Our primary goal under the Betagro Cost Transformation Program is to achieve significant cost savings across the company,” said Paitoon Jiranantarat, chief operational development & supply chain officer, Betagro. “Transportation is a major cost driver, so we recognised the need to digitally transform our transportation management. We are confident that Blue Yonder’s solution will help optimise our logistics operations, delivering immediate and long-term cost benefits.”
“Blue Yonder stood out as our supply chain solutions provider of choice due to their impressive track record in successfully transforming supply chains across Southeast Asia,” said Tependra Lohumi, chief technology and digital officer, Betagro. “Their in-depth knowledge of our industry’s challenges, combined with their innovative transportation management solutions, makes them the perfect supply chain solutions provider for this critical transformation.”
With Blue Yonder’s advanced transportation management solutions, Betagro will unlock real-time visibility and leverage predictive analytics to optimise routes, reduce transit times, and improve operational efficiency. This transformation will allow Betagro to better serve its consumers and retail partners with faster, more reliable deliveries.
“We are honoured to have been appointed by Betagro to help optimise their supply chain operations,” said Antonio Boccalandro, president, APAC, Blue Yonder. “Betagro operates a highly complex supply chain, and with our solutions, they will achieve full visibility and control over their transportation network, ensuring the right products reach the right customers at the right time, and at the right cost.”