THE MALL LIFESTORE, in collaboration with over 120 leading fashion brands and business partners, proudly presents “THE MALL LIFESTORE SUMMER-CATION: The Ultimate Summer Fashion Extravaganza”. This grand event will feature a spectacular Broadway-style fantasy fashion show under the theme "THE EPIC SUMMER JOURNEY FASHION SHOW".
Led by fashion icon Chompoo Araya and her stylish family—Saifah, Bhayu, and Abigail—the show promises to bring fashion, joy, and excitement to the summer season. Accompanied by top actors, models, and the official debut of M FRIENDS—the adorable mascots MIRA MIRA, ME ME, and MUR MUR—this event is set to redefine summer entertainment at THE MALL LIFESTORE.
Continuing its mission to be "A Happy Place To Live Life", THE MALL LIFESTORE has partnered with UOB Thailand, Bangkok Bank, AEON Thana Sinsap (Thailand) Public Company Limited, and over 120 leading fashion brands to present THE EPIC SUMMER JOURNEY FASHION SHOW. This marks the first-ever Broadway-inspired fantasy fashion performance, merging high fashion with world-class entertainment.
According to Ms. Voralak Tulaphorn, Chief Marketing Officer of The Mall Group Co., Ltd., the fashion show aims to deliver a new "retail-tainment" experience, elevating shopping beyond mere retail into an immersive entertainment destination. THE MALL LIFESTORE continues to establish itself as a lifestyle destination, offering a comprehensive shopping experience that combines products, atmosphere, and entertainment for individuals and families alike.
For this special occasion, THE MALL LIFESTORE has collaborated with over 120 renowned fashion brands, showcasing the latest collections in a spectacular runway show featuring over 100 curated looks. The show will blend fashion with live performances, featuring top models, and for the first time ever, the debut of M FRIENDS—three lovable mascots representing different shopper personalities:
- MIRA MIRA – The ultimate fashionista and trendsetter
- ME ME – The playful, energetic mischief-maker
- MUR MUR – The food-loving connoisseur, always searching for the best eats
Top Fashion Brands at THE MALL LIFESTORE Bangkapi
Leading fashion brands at THE MALL LIFESTORE Bangkapi are ready to showcase the hottest looks for Summer 2025, featuring H&M, UNIQLO, URBAN REVIVO, MANGO, JASPAL, POMELO, PANDORA, HLA CONCEPT STORE, FOOT LOCKER, JD SPORTS, PUMA, NEW BALANCE, SKECHERS, and more.
Three key fashion trends will take centre stage in the Broadway-inspired fashion show:
- ADVENTURE FANTASY – Mix-and-match ensembles for fashion-forward adventurers, perfect for any occasion.
- SUMMER ROMCOM – Playful, sweet, and stylish looks, ideal for café hopping and seaside getaways.
- STREET GLAMOUR LIFESTYLE DRAMEDY – Chic and sophisticated summer styles featuring intricate lace and dazzling accessories.
Adding to the excitement, the Broadway Fantasy Fashion Show will be graced by Chompoo Araya, along with her children Saifah, Bhayu, and Abigail, and a stellar lineup of actors, including Phuwin Tangkasuksri, Jam Rachata, and rising stars from One Trainee, One 31, GMMTV, and Tia51. The show will also feature over 50 professional models alongside the M FRIENDS mascots, making the SUMMER-CATION fashion runway the most spectacular summer fantasy event of 2025.
Beyond Fashion: Exclusive Summer Experiences
Beyond fashion, THE MALL LIFESTORE SUMMER-CATION offers a lineup of exclusive summer experiences, running until 23 April 2025. Visitors can enjoy fashion shows, mini concerts, special activities, and the launch of the exclusive OH! JUICE “WAIKIKI SKY SMOOTHIES”, available only at THE MALL LIFESTORE until 31 March 2025.
Shoppers can also take advantage of exclusive promotions, including dining discounts, special offers from top fashion brands, and extra rewards for UOB, Bangkok Bank M Visa, and AEON credit cardholders. M Card members will receive additional perks when shopping at THE MALL LIFESTORE locations nationwide, including THE MALL KORAT.
For more details, visit Facebook: The Mall Group and follow the conversation using #SUMMER-CATION2025 #EPICSUMMERJOURNEYFASHIONSHOW #THEMALLLIFESTORE.
