VIV Asia 2025, the leading international trade exhibition for the animal protein production industry, returns with its largest edition to date. The highly anticipated event, co-located with Meat Pro Asia and Horti Agri Next (HAN) Asia, officially opened on 12 March. Running until 14 March 2025, the event brings together global industry leaders, innovators, and stakeholders to shape the future of sustainable food production and agribusiness in Asia.
From Seed to Feed to Food
Creating an unparalleled business and networking platform, the three co-located events cover the entire agrifood supply chain, from seed to feed to food. Spanning 75,000 square metres across Challenger Halls 1–3 and Exhibition Halls 5–7, the show hosts up to 1,500 leading companies, with 93% of exhibitors coming from outside Thailand. Among the 46 represented countries, nearly half are from Asia. With an expected attendance of approximately 50,000, the event is set to reinforce its position as Asia's largest trade exhibition for the livestock, aquaculture, agriculture, and food processing industries.
Official Opening and Grand Networking Reception
The Grand Networking Reception on the first night of VIV Asia 2025 welcomed distinguished guests and industry leaders. Among the keynote speakers was Jeroen Van Hooff, CEO & President of Royal Dutch Jaarbeurs, who emphasised VIV Asia’s role in driving the region’s agrifood and animal health sectors. He noted that with Asia contributing over 50% of global agricultural output and food spending projected to reach USD 8.4 trillion by 2030, the region is at the forefront of shaping global food production, trade, and investment.
The event also received strong support from the Thailand Convention & Exhibition Bureau (TCEB), represented by Senior Vice President Chiruit Isarangkun Na Ayuthaya, who highlighted Thailand’s pivotal role in Industry 4.0, particularly in agriculture and food production. He underscored how VIV Asia, as the region’s largest “Feed to Food” event, reinforces Thailand’s status as a global business hub, attracting over 50,000 participants annually and delivering significant economic benefits across multiple industries.
Adding further weight to the event’s importance was the presence of Deputy Prime Minister and Minister of Digital Economy and Society, Prasert Chanthararuangthong. In his opening remarks, he discussed Thailand’s USD 200 million Food Processing Industry Development Action Plan, which aims to position the country as ASEAN’s leading food processing hub and one of the world’s top 10 food exporters by 2027. He noted that the plan enhances value-added processing in key sectors, making Thailand a prime destination for agribusiness and food processing investments. The combined impact of the three co-located trade fairs is expected to drive billions of dollars in trade deals, investments, and industry advancements over the next three days.
A Comprehensive Program at VIV Asia 2025
Focusing on key themes such as disease management, biosecurity, and regenerative agriculture, VIV Asia 2025 showcases the latest innovations and developments in poultry, swine, aquaculture, and dairy. Attendees gain first-hand insights into advanced breeding, health, nutrition, and smart farming technologies, ensuring they stay ahead in this rapidly evolving industry. The event serves as a key accelerator for business growth, providing access to cutting-edge technologies and investment opportunities that shape the future of the agrifood industry.
Beyond business, VIV Asia 2025 offers a range of social events and customer engagement opportunities. A two-day networking reception will feature performances by renowned artists and bands. The IFFA Awards will celebrate the latest advancements in food processing technology from top Asian producers, while the NIA Pitching Session will showcase pioneering agricultural innovations. A newly introduced feature, AgriBITs by VIV Worldwide, will present tech-driven insights into the future of agrifood. Meanwhile, Horti Agri Next Asia will highlight the Rainmaker Airplane Showcase, demonstrating advanced weather modification technology for sustainable agriculture.
VIV Asia 2025 runs until 14 March. For more information, visit www.vivasia.nl, www.meatpro-asia.com, or www.hortiagrinext-asia.com.