The Future Trends Awards 2025 has honoured Athitaya Phoonwathu, Chief Insurance Officer at Ngern Tid Lor Public Company Limited (TIDLOR), with the Leader of Business Award for her groundbreaking contributions to the insurance industry. Organised by Future Trends, a leading platform for business, innovation, and technology insights, the award celebrates individuals and organisations making significant advancements in their fields.
Athitaya’s leadership has set a new benchmark in the insurance brokerage industry, revolutionising accessibility through 0% monthly payments for 10 months without requiring a credit card. This initiative reflects TIDLOR’s commitment to expanding insurance coverage and making financial protection more accessible to the public. Through partnerships with over 15 leading insurance providers, the company offers a wide range of products, including vehicle, life, and home insurance.
TIDLOR’s innovative approach extends beyond financing options, with customer-centric digital platforms that enhance service accessibility. Developed through over a decade of technological expertise, these platforms cater to diverse customer needs. The Call Center 1501, available 24/7, ensures seamless support from policy purchase to claims processing.
The company continues its InsurTech evolution with the three key brands:
- Shield Insurance – A pioneering face-to-face brokerage model with over 5,000 professional sales representatives at Ngern Tidlor branches nationwide, complemented by 24-hour call centre support.
- Areegator – An online insurance platform, serving a network of over 10,000 agent partners, designed for policy comparison, accurate recommendations, and streamlined sales processes.
- heygoody.com – A digital insurance brokerage platform offering a seamless self-purchase experience, eliminating intrusive calls and simplifying access to policies.
TIDLOR’s success stems from its integrated insurance brokerage ecosystem, which effectively addresses the needs of a diverse customer base. The company has become a market leader, establishing new industry standards for both insurers and policyholders.
In 2024, TIDLOR reported robust growth, with non-life insurance premiums reaching THB 10,176.8 million, a 16.4% year-on-year increase. The company has successfully expanded insurance coverage to over 999,000 Thai customers, reinforcing its mission to enhance financial security nationwide.
For more information, visit www.prakantidloh.com or contact The Call Center 1501, available 24/7.