SINGAPORE, March 14th, 2025 — Thailand's Department of International Trade Promotion (DITP) has solidified its commitment to boosting online exports by signing a second Memorandum of Understanding (MOU) with Shopee Thailand. This agreement, announced at the 7th Singapore-Thailand Enhanced Economic Relationship Ministerial Meeting, aims to generate over 20 million baht in annual sales, providing crucial online market access for Thai Small and Medium-sized Enterprises (SMEs) across Southeast Asia.
Building upon a successful partnership that concluded in September 2024, the renewed MOU will expand the DITP’s TOPTHAI online storefront project through Shopee’s International Platform (SIP) Program. The signing was witnessed by Thailand’s Minister of Commerce, Mr. Pichai Naripthaphan, and Singapore’s Minister for Manpower and Second Minister for Trade and Industry, Dr. Tan See Leng.
"This partnership is pivotal in enhancing the online export capabilities of Thai SMEs," stated
Ms. Sunanta Kangvalkulkij, Director-General of the DITP. "Our TOPTHAI stores serve as a vital gateway for businesses to reach key markets such as Singapore, Malaysia, and the Philippines."
TOPTHAI functions as a digital storefront, operated by the Ministry of Commerce, for Thai products on leading international e-commerce platforms. Through the TOPTHAI Project, which has partnered with 10 platforms in 11 countries, the DITP is strategically leveraging ASEAN's growing e-commerce landscape, with Shopee as a key partner.
To complement this initiative, the DITP and the Thai Trade Centre in Singapore have launched the "Thai Shopping Paradise" Online In-store Promotion on Shopee Singapore. This campaign, running from February 1st to April 30th, 2025, features over 9,000 Thai products and commemorates the 60th anniversary of diplomatic relations between Thailand and Singapore. Notably, this promotion is poised to achieve sales of over 7 million baht.
The Shopee TOPTHAI store, the seventh collaboration of its kind with major global platforms, enables consumers in Singapore, Malaysia, and the Philippines to purchase Thai goods through their local Shopee interfaces. The DITP's objective is to onboard over 3,000 Thai entrepreneurs to the Shopee TOPTHAI store, further expanding their reach in the region.
For more information about TOPTHAI, please visit
For further inquiry please contact DITP Hotline 1169
