Thailand Privilege Card Co., Ltd. (TPC), the provider of long-term residency visas with exclusive privileges, has introduced its newly redesigned service uniforms across six member service divisions, marking a major milestone in TPC’s first brand revamp in 22 years. In collaboration with renowned Thai fashion designer Polpat Asavaprapha, founder of ASAVA, the new uniforms seamlessly blend traditional Thai elegance with contemporary design, embodying TPC’s brand DNA—G-R-A-C-E.
“Our commitment goes beyond offering exceptional privileges and services to our members,” said Mr. Manatase Annawat, President of Thailand Privilege Card. “As we celebrate 22 years of excellence, we sought to enhance our service identity through attire that reflects our core values—Grace, Relationship, Assistance, Companion, and Exclusivity. These uniforms symbolise the warmth, professionalism, and world-class hospitality that define Thailand Privilege Card.”
A Design Inspired by Thai Heritage and Modern Elegance
As the lead designer, Polpat Asavaprapha translated TPC’s vision into uniforms that embody four key elements: Thai uniqueness, refinement, sophistication, and pleasantness. The designs integrate traditional Thai attire details, such as pleated sarong-inspired trousers and round-necked, long-sleeved shirts with Sabai-like draping, ensuring elegance while maintaining comfort and practicality for service personnel.
The uniforms—now worn by Elite Personal Assistants (EPAs), porters at Suvarnabhumi and Phuket Airports, VIP Lounge attendants, and Elite Personal Liaisons (EPLs)—prioritise functionality, agility, and modern aesthetics while preserving Thai cultural heritage. Embellished collar and sleeve embroidery featuring the Pad Bok (Thai Royal Fan), TPC’s emblem, adds a distinctive touch.
To reflect luxury, warmth, and timeless sophistication, the fabric colour palette includes golden brown and golden glory, while dark grey conveys professionalism and reliability. Notably, porters’ uniforms incorporate fabric made from recycled PET polyester fibres and natural cotton, reinforcing TPC’s commitment to sustainability by reducing plastic waste and energy consumption.
A Statement of Excellence and Hospitality
“We designed these uniforms not just for beauty and function but as living representations of TPC’s service philosophy,” said Polpat Asavaprapha. “Every element, from the tailoring to the fabric selection, reflects the company’s dedication to superior service, sustainability, and Thai craftsmanship.”
In his closing remarks, TPC President Manatase emphasised that the new uniforms are more than just attire—they serve as a symbol of Thailand Privilege Card’s identity, creating an immediate and lasting impression on members while enhancing their overall experience.
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