Ichitan Group PCL, Thailand’s leading ready-to-drink tea brand, has launched a dynamic summer campaign to capitalise on the country’s thriving beverage market. Introducing "Ichitan Green Tea with Chrysanthemum and Honey," the company is harnessing the immense popularity of Ling-Sirilak Kwong and Orm-Kornnaphat Sethratanapong, the sensational “Girl Love” duo, to drive record-breaking sales and achieve its ambitious 9.5 billion baht revenue target for 2025.
The campaign comes at a pivotal moment as Thailand’s ready-to-drink tea market experiences unprecedented growth, now valued at 18.577 billion baht, leading the non-alcoholic beverage sector with a remarkable 13.3% increase.
"Summer is our peak season, and we are positioning 'Ichitan Green Tea with Chrysanthemum and Honey' as our flagship product to set new sales records," said Tan Passakornnatee, CEO of Ichitan Group PCL. "Our collaboration with Ling-Orm is designed to ignite a nationwide phenomenon, propelling us towards our 9.5 billion baht revenue goal."
A Star-Powered Summer Sensation
At the heart of the campaign is the undeniable charm and widespread appeal of Ling-Orm, whose vibrant personalities perfectly align with the refreshing taste of Ichitan’s new beverage. The brand anticipates an overwhelming surge in consumer demand, driving a nationwide "sold-out" frenzy.
To amplify its impact, Ichitan is rolling out an engaging digital campaign featuring eye-catching billboards and social media activations. Fans are invited to participate in the "Express Your Love for Her through Ichitan" activity, creating content that showcases their support for the beloved duo.
Where to Buy
Experience the invigorating taste of Ichitan Green Tea with Chrysanthemum and Honey, available in a 500ml bottle for 25 baht at 7-Eleven, 7Delivery, and leading retailers nationwide.
Join the excitement and share your love for Ling-Orm using #IchitanxLingOrmอร่อยSoldOut and #Ichitan. Stay updated with exclusive content on Ichitan’s Facebook Fanpage and TikTok: @ichitandrinkth.
