The countdown has begun! In just 48 hours, "X THE LIVE" will bring together 24 leading influencers from Thailand and around the world for an intense live-selling showdown. This first-of-its-kind survival-style competition, produced by a world-class team led by Lee Hwan Jin, the renowned director of Running Man, will be broadcast exclusively on the BIGXSHOW commerce gateway app from March 21-23.
The competition will be determined entirely by sales figures, making it an electrifying fusion of entertainment and business. Contestants will battle for a grand prize of 2.4 million baht and an exclusive opportunity to establish themselves in the booming live commerce industry.
A Game-Changing Live Commerce Reality Show
Mr. Sorchote Ambhanwong, Co-CEO of BIGXSHOW LALA, revealed that BIGXSHOW LALA Co., Ltd. has partnered with Saha Pathana Inter-Holding Public Company Limited (SPI), Lazada Thailand, and PCCW OTT (Thailand) (Viu Thailand) to launch this groundbreaking live commerce reality show.
"X THE LIVE" Season 1 will feature an intense battle among 24 top-tier influencers, including:
- Thailand: Ticha, Praewa, Pinkploy, Athai, Phetpraew, Nut Nisamanee, Namtan Tipnaree, Aim Tamjai Tood, Earth Cooheart, Ball BLK, Plustor, P’ Tee, Pattreter, Monster Fon, Looknam, Bas, Popo, and Patrick Kun.
- South Korea & Malaysia: Seyeon, Sia Jiwoo, Nayeon, Seong Chi-Hyun, Sonia Chang, and Lizzchloe.
With production led by Lee Hwan Jin and a world-class South Korean team, "X THE LIVE" is set to redefine Thailand’s live commerce industry with its innovative concept. Seasons 2 and 3 are already in development.
"The concept of 'X THE LIVE' was inspired by the rapid growth of the live commerce sector. This survival-style competition is decided purely by actual sales, making it both an entertainment spectacle and a business challenge," Mr. Sorchote added.
Adding to the excitement, global sensation Kunpimook "BamBam" Bhuwakul will serve as the Moderator for the competition.
A Live Selling Show Unlike Any Other
Mr. Lee Chul Ho, Co-CEO of BIGXSHOW LALA, expressed his enthusiasm for creating the first-ever survival-style live commerce competition.
The Thrilling Competition Format:
- Mission 1: The 24 contestants will be locked inside containers, live-streaming their sales for eight straight hours. The challenge will be judged purely on sales performance.
- Mission 2: Competitors will face unexpected challenges that test their adaptability and salesmanship, fighting for a place in the final round.
- Final Mission: The ultimate live commerce battle, where the finalists will deploy every sales strategy and persuasion technique to win over customers and claim the 2.4 million baht grand prize.
Get Ready for the Ultimate Live Selling Showdown!
Join the countdown and witness the world’s most intense live commerce battle as 24 top influencers compete in "X THE LIVE", streaming exclusively on the BIGXSHOW app from March 21-23, 2025.
Download the BIGXSHOW app and be part of the action!
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