Inthanin, the popular coffeehouse brand under Bangchak Group, marked a new milestone with the opening of its first outlet at the Bangchak service station operated by Bangchak Sriracha Plc. (BSRC), reinforcing its strategic plan for nationwide expansion. The launch event, held on 25 March 2025, was presided over by Mr. Chaiwat Kovavisarach, Group Chief Executive Officer and President of Bangchak Corporation Public Company Limited, alongside senior executives including Mr. Seri Anupantanan, Senior Executive Vice President of the Marketing Business Group, and Mr. Anuwat Rungruangrattanagul, Acting Chief Executive Officer and Senior Executive Vice President of Refinery and Operations at BSRC.
Coinciding with the debut of its premium Uji Matcha, the opening reflects Inthanin’s renewed brand direction—one that not only maintains a strong focus on beverages but also enhances customer experience with an expanded selection of non-beverage products. These now include Thai porridge, fried eggs, traditional desserts, and all-day snacks curated to complement its drinks.
Inthanin is on track to grow its presence to 1,400 locations by the end of 2025, with plans to introduce its non-beverage product format in over 500 outlets across both Bangchak service stations and standalone branches nationwide. This expansion is part of the brand’s transformation to align with evolving consumer lifestyles and promote sustainable, healthier choices.
One such example is the introduction of fruit smoothies, which have boosted beverage sales by 15–20% since their rollout. Inthanin also recently launched its new brand campaign, "Our Best, Not Just Pose," highlighting its dedication to quality and celebrating individuals who give their best in life. The campaign invites customers to share inspiring personal stories, some of which will be featured in a series of online films.
To further engage its community, Inthanin has rolled out a “21 Days Challenge”, encouraging customers to build positive habits over 21 days for a special reward—aligning brand engagement with personal development.
Additionally, Inthanin has teamed up with Bangchak fuel products in the “Refill Summer” campaign, offering Bangchak Green Miles members a special deal: customers who spend THB 500 or more on fuel by 31 March 2025 can redeem the right to purchase American or Thai Tea beverages at half price, with redemption valid until 15 April 2025.
Through these innovative offerings and customer-centric initiatives, Inthanin continues to position itself as more than just a coffee brand—but a lifestyle companion focused on sustainability, health, and excellence.
