AUDIENCE & INSIGHT
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Reaches 2 million multi-screen consumers on computers, mobile devices, TVs and more
Media convergence has become a vital element of life for everyone. With the development of technology in different online platforms from personal computer, mobile devices to smart TVs, today's consumers have more choices and convenience to access data and updated news. Bangkok Post continuously expands our online media to cover all devices. To find out more about our digital products, click here.
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Reaches diverse target audience - new generation Thais, expatriates and foreigners living aboard who have interest in changes in Thailand
Majority viewers are Thai, Americans, Australians, British and Canadians living in Thailand, while top oversea viewers are from US, AUS, UK and Canada. They have interest in Thailand local news, general news, business news, technology news, learning English and travel features.
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High penetration to affluent and high-purchasing-power consumers
Entrepreneurs, business owners, senior management, specialists, business development, marketers from local and overseas are the majority viewers of Bangkok Post content.
Business owner 11% Top Management 9% Marketing/Sale/PR 5%
25% gain 5,000 – 10,000 USD per month
