Web ads placement with high viewability for your greater ROI
Bangkok Post Online can help all marketers achieve your advertising and marketing objectives by offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI. Whether your ads is the standard IAB placements or the specification below to us or request for innovative ads solutions display, we are eager to help you create new experiences for your consumers.
Available targets include
- • Reader interest by contents
- • Geographic target
- • Devices target
- • OS Target
- • Date target
- • Time target
Available metric include
- •Impression
- •Click through rate
PRODUCT OVERVIEWS
WEB STANDARD ADS
| AD PRODUCT | DIMENSION | PRICE PER CPM THB(USD) | ||
|---|---|---|---|---|
| HOMEPAGE | SECTION | RUN OF SITE | ||
| LEADER BOARD 1 | 728x90px / 970x90px / 1200x90px | 450 THB (14 USD) | 300 THB (10 USD) | 250 THB (7 USD) |
| LEADER BOARD 2,3 | 728x90px | 300 THB (10 USD) | 250 THB (7 USD) | 200 THB (6 USD) |
| RECTANGLE 1 | 300x250px | 450 THB (14 USD) | 300 THB (10 USD) | 250 THB (7 USD) |
| RECTANGLE 2 | 300x250px | 300 THB (10 USD) | 200 THB (6 USD) | 150 THB (5 USD) |
| DOUBLE RECTANGLE | 300x600px | - | 400 THB (12 USD) | 300 THB (10 USD) |
| INREAD | 640x360px / 300x250px | - | - | 350 THB (11 USD) |
WEB RICH MEDIA ADS
| AD PRODUCT | DIMENSION | PRICE PER CPM THB(USD) | ||
|---|---|---|---|---|
| HOMEPAGE | SECTION | RUN OF SITE | ||
| COVER PAGE (First Entry) | 800X500px | - | - | 1,500 THB (47 USD) |
| LEADER BOARD 1 | 970x250px / 1200x250px | 1,000 THB (31 USD) | 900 THB (28 USD) | 800 THB (26 USD) |
| LEADER BOARD 2 | 970x250px / 1200x250px | 900 THB (28 USD) | - | - |
| LEADER BOARD 3 | 970x250px / 1200x250px | 800 THB (26 USD) | - | - |
| SKIN (Wrap) + BELTTOP | Center: 1200x250px | 1500 THB (47 USD) | 1200 THB (38 USD) | - |
| Each Side: 1920x1500px | ||||
IN-VDO ADS
| AD PRODUCT | DIMENSION | PRICE PER CPM THB(USD) | ||
|---|---|---|---|---|
| HOMEPAGE | SECTION | RUN OF SITE | ||
| PRE-ROLL | Pre-roll ads:(recommended size) 16:9 - 1280x720px (and 720p) / 640x360px is acceptable | VIDEO Channel: 800THB(27 USD), Sub Channel: 500THB (17 USD) | ||
| POST-ROLL | 100 THB (3 USD) | |||
| BANNER OVERLAY | 16:9 - 1280x720 (or 720P) is recommended. 640x360 is acceptable. | 300 THB (9 USD) | ||
- *Cover page advertisements are shown on Bangkokpost.com homepage and the 1st time users access Bangkokpost.com articles from Facebook or Google.
- *Push Down is offered run all channel.
- *Full-screen VDO ads will be displayed after click on leaderboards or Rectangles.
- *Rectangle banners for EDM only supports .jpg and .png image files.
GENERAL GUIDELINE
Pricing: Price per CPM are varied to
- - Channel sections including news, business, opinion, travel etc.
- - Ads zones specified on home page, channel index, and run all site
- - Ads positions on web pages scrolled
- - Additional interactivity and VDO in each.
- - VDO hosting
- - Special customisation
- - Pricing is excluded VAT
File formats: Flash, GIF, PNG, HTML, 3rd party media tag code are acceptable.
VDO: Video ads will play automatically but without sound.
Interactivity: including animation, poll, game.
HTML5: is the new dynamic and engaging interactive advertising that reach customers compatible with all devices.
SPECIAL PROJECT
| E-MAGAZINE | DETAIL | 10-20 PAGES | 20 PAGES UP | |
|---|---|---|---|---|
| TH version | 1) Create Story + Writing + Sub edit (Customer Provide Content ) | 20,000 / Page | 15,000 / Page | |
| 2) Design Layout | ||||
| EN version | 1) Create Story + Writing + Sub edit (Customer Provide Content ) | 15,000 / Page | 10,000 / Page | |
| 2) Design Layout | ||||
For additional information on product overview and guideline, please contact us